Lessons Learned: Crisis Communication in the Wake of Tragedy
Youngstown State University defines their crisis communication plan as a part of larger set of plans to manage the university’s affairs situations that threaten their operations or safety of their community. Ready.gov defines crisis communications plans as an important component of a business’ preparedness program. They both sound like fancy sentences, but the message is the same. If and when your organization is faced with an expected challenge, have clear steps in place. Be transparent. Mitigate negative impact. It doesn’t matter if you are a big box store, a university, or a luxury vehicle company you should have a crisis communication plan set in place. Key components of a crisis communication plan often include: Preparation: Identifying potential crises, establishing a crisis team, and defining roles and responsibilities. Response Protocols: Clear guidelines on how to respond promptly, including designated spokespeople, communication ch...