My Modern Media

This week I have been reading about word of mouth (or WOM), opinion leaders, and filter bubbles. At first, I was really intrigued by WOM. I’ll be honest, when I first sought out to get my communications degree, I felt like I was just checking a box for work. But it’s actually been inspiring what I do at work even more. As I was researching WOM I had another light bulb moment just like I did last week. WOM is exactly what it sounds like. It is when a friend, family member, coworker or influencer recommends a product, place, experience, etc. Even though I don’t directly work in marketing, I found myself jotting down so many great ideas. Impact Plus had a great WOM marketing idea about sharing testimonials. According to Global Newswire, 95% of customers read reviews first and out of those reviews about 65% make a purchase. I’m not sure how that would translate into college admissions, but it’s worth a shot. I don’t know how to segway into my next topic so here is a picture of some roas...

Before I jump in, let me introduce myself. My name is Becca and I am working on my masters in strategic communications at Troy University. I currently reside in Kingsland, GA with my husband and two children. I have a five year old and a five month old, so life is pretty busy. I am employed by a technical college where I have served as dual enrollment coordinator for the past six years. When I am not working I spend my free time cuddling my baby girl, building train sets with my son, or tackling the next project with my husband. My cat Cooper also deserves an honorable mention. I received my undergrad in Family and Consumer Science Education from the University of Georgia in 2011. I put grad school off until now because I was honestly scared of it. I was the first in my family to graduate from college and that alone was a pretty big feat for me. My parents were your standard blue collar workers, my brother an amazing athlete, and so I was dubbed the "smart" one. But I never r...